martes, 21 de febrero de 2012


Well, it cannot say it was a storm completely, but the wind and the sand bothered much.
To give you an idea: the screen of the mobile phone filled of sand when you take it out from your pocket. The cleaning staff and taxi driver were with a mask….Come on, a good day for walking.
José María arrived yesterday at 12 by night. José María is the founding partner of
IMEX along with Fran and Francisco. Three wild valencian assembled from scratch a company that already has more than 90 workers and it’s a leader in distribution of products such as Intralase.
José María has been one of motivated me to developed
KC Solutions and he has come to Abu Dhabi to give me support and help.

The truth is that the first day it was so good. We are happy about the scores, and today it going to be more.
 I should write yesterday this chapter of the blog, but when the congress finish, we went to celebrate it taking a beer, dining, having a drink and so on… So, just raises I write these words ;-)

The speech or Dr. Barraquer about SAANA classification has been a total success and the best is that up to the next Monday, I could upload the presentations on the web!
I tried to make a video recorder with my iPhone and I didn’t have success because I did it in vertical, but I promise you that I will record something in order you could watch the event!

Let’s go working!

viernes, 17 de febrero de 2012

It’s so hot….30 degrees in winter…

First day of the congress. Carry on the mules of chips; roll up, samples, briefcase, laptop…phew  

 The sift from the hotels to al Abu Dhabi National Exhibitions Center could be on buses that the government has set for free. Although, it’s takes 40 minutes to arrive to the congress.

Firstly, the logs aren’t open until 12 o’clock. I’ve arrived at 9 am, so I was wasting my time at café. The reason was that, officially, it couldn’t open the exhibitions area until prince Abdulaziz Ahmad Abdulaziz Al Saud arrive to inaugurate the congress.

Anyway, after an ardour task and with the help of my friend John Franzis by

The congress has been a success and has been registered a lot of people in. It’s says there are more than 10.000 registers. The truth is that respects to industry, the stands are quite large in typical stores, but not much else

In Short, goal achieved.
Ones again, everything was under control, I was eating with el Dr. Rafael Barraquer, his sister  Dra. Helena  Barraquer and his wife, la Dra.  Marinka. It’s was amazing, because I could discover in situ, that Barraquer  had won the Barcelona bid for the 2016 World Ophthalmology Congress del 2016! Having competed with cities like London, Paris or Roma.
Upon a time we finished, the Dr. Barraquer has delivered the first of three papers on the draft KC Solutions in the congress.
We are really happy, because the room was crowded and there were a lot of questions about the project. I’m going to ask Dr. Barraquer if he led me to upload the presentations, because this fist one, for example, spoke about the operating mechanism of the segments and the pictures he had taught us have been spectacular!

After the talk, several meetings with potential doctors to join the project. One of them was special,  Dr. Hisham Hamdi, because we were very interested on his collaboration, so, he has confirmed us.

It was not so bad the day...
Now at hotel and answering several e-mails, quit and light dinner and waiting for Jose María, one of the partners co-founders of KC Solutions, who arrive tonight to help me with negotiations and talks

Tomorrow will be a better day for sure!
Avedro, I’ve managed to infiltrate before 12.

jueves, 16 de febrero de 2012

What’s a day…

Yesterday I arrived to Madrid and today I’ve depatured, from the terminal T4, to Qatar  transferring in Abu Dhabi.
I’m going to explain you what’s the meaning of being here these days. Really, this has a very special meaning for me.
 First of all, it’s because KC Solutions will be present, for first time, in an international congress. Secondly, because coming to Middle East, filled me with memories…
When you are starting on this, the most important thing to prepare a congress is to have a good cover letter, namely, a visiting card, technical dates, a good presentations ppt and a pair of videos.
Square meter of these kinds of events is very expensive, and you should know very clear when the best moment to invest in is.
At this time, we decided non invest having our own stand, so both of them, product and project, are growing ad because our future distributor in Middle East gave us a space to put a roll up and a table for our performances. Furthermore, what is best of all, we have provided space for two of the doctors that are participating in our project, could give talks about KC Solutions.

So this morning I was with technical dates, with prototype pieces of the new products of KC (shhhhhh…it’s still a secret) and which the roll up.
The truth is that travel was quite long, but in time (which is appreciated) and
Qatar Airwais is an enviable airline. I could enjoy watching films, documentaries and games on demand and the food are no so bad.
Arriving to Abu Dhabi (agreeing with many Spanish doctors friends) a transfer has taken me to the hotel, where I was flabbergasted.
The extravagance here is mandatory, or seems to be it, and the truth is that the hotel where I am (Jumeirah) is spectacular.
Tired (here are three hours ahead of Spain), I’m ready to go to bed, because tomorrow I have to go to the congress, prepare my chips, rull up…fighting for what we have been working a long time: a new concept and model of treating and investigating keratoconus.

Fortunately, Middle East is not new for me. I visited the majority of its countries when I was working of area manager at this zone. And the truth is that I hope meeting old friends around here.  

I close my eyes and tomorrow to work!
I hope it will be a great day!!
Perdel e Campo 

martes, 7 de febrero de 2012

Congress Description: Faco Elche

Today, I afford not to speak of KC Solutions as such, but one result of that work in this project has led me to participate in one of the most important events of Europe in ophthalmology: Faco Elche, and it's creator and director, Dr. Fernando Soler.

As you know, KC Solutions is very involves with social network. The reason for this development is because of two factors: first of all, inform patients and professionals, from the beginnings, about things they can be interested in. The second one, position the company at the top of searches, even the corporate image, to be the largest number of people committed with this project to reach fruition.

Dr. Fernando Soler is a known ophthalmologist from Elche. His capacity to observe, investigate and communicate the things that take place in ophthalmology sector, globally, is brilliant.
He gives to big presentations per year, about the best you could find in ophthalmology news (The Best od the Year), and the rooms when they take place, can't squeeze anything else in. But, without doubts, he is known for the congress that take place every year in Elche, about the last ophthalmology news, specially cataract surgery.
Doctors are scrambling to participate as speakers, many surgeries are performed live, and communications are extremely dynamics and in some times controversial. Everything makes that Faco Elche becomes a must the first week of February.

This year the congress called "Faco Elche 3.0". Dr. Soler realized, more than year ago, how important was that doctors today, connect with their patients not only at queries, if not thought network. Because of that, he organized several meetings in order to discuss the issue.

In one of those meetings, I had the pleasure of co-direct one with Dr. Soler. It was sponsored by IMEX, and I had the opportunity to realise a speech of 45 minutes, which if you are interested, you could watch it below (only Spanish).
At this speech, we explain how important is medicine at social networks, and the good it is for patients and doctors.
World is becoming social, and only those who share, be honest and communicative, those will have place in the sector they want to interact.

Other important issues took place this year, it was the femtosecond laser in cataract surgery, where IMEX presented the Catalys laser by the hand of Dr. Carlos Palomino and the KXL Accelerated Crosslinking of Avedro by the hand of Dr. Ricardo Cuiña.

I tell you that the best regards from the congress has been able to wear a budge putting my name as "Speaker" that I will keep in my professional drawer of memories.
Thanks Fernando for allow me to take part at this wonderful event. Without know it, you have been part of the philosophy KC Solutions and we hope count with you the next few years.
Thanks to all the team, especially to Miriam and Felipe, for the the excellent treatment and organization.

I hope that next year KC Solutions becomes a reality so that it can be shared with you.