martes, 20 de marzo de 2012

Brand and Logo


One of the most important things to do when you start in a new company is the brand and Logo.
The reason is that you will never know if the name you think of will remain on the retina of consumers and if they feel themselves in connection with its meaning. Furthermore, it’s always tried to show the values of the company in a small logo.
Other problem you should find is the domain of the brand that you want to obtain. Will be free on the network?
We contacted with Dadá Publicidad to do the brand and logo. They have already worked with IMEX time ago, changing the corporative image, with brilliant scores.
I have never had the opportunity of working with them, but it was recommended me to do it.The thing is that, after known Enrique Pernía and rest of the team, the decision was quick and the results were immediate and successful.
To elaborate the brand, we did a briefing of the business model we wanted to carry out, so, which values dominated our model, which products we were developing, and overall, and the most important thing is that when I explained the pathology of keratoconus, professionals and patients lived the pathology.We studied the brand both; keratoconus sector as in common ophthalmology. We wanted to put an identifying name, so we wanted our brand reach out to all: patients and professionals.
Running circles about it, we realized it was used even more and more with the diminutive KC, both patients and professionals. From this idea was borned KC Solutions.
KC of keratoconus and Solutions because we were not going to make a single product, not only wanted to stay in it, but even we wanted to take part in a group of people that live the keratoconus , people who look for new ways of communications and share their experiences with others.We had a problem, the domain had been taken by a seller of domains, and we had to pay him for it. But fortunately, it was no so expensive.
For the logo, we based on two things: the shape of keratoconus and coma aberration, that many vision problems gives the patient. The result was this shape so original and attractive.
To explain the brand, we did a motion that told you why our company was created and the origin of logo-brand.
The truth is that we are really happy. The result was brilliant and the welcome was full of affection.
Dadá continues to work closely with KC Solutions, so they like the majority who participate in this project, have caught our enthusiasm for helping others and want to give their best by and for patients.
video

jueves, 1 de marzo de 2012

Five Rule of KC Solutions: Teaching is compulsory

I had the opportunity to participate at the XX University Forum of Juan Luis Vives in Valencia .At this Forum, which celebrates every year, its treat to awaken and motive the student concern thought several communications, both teaching professionals and professionals
This year the forum has the theme ‘The Knowledge Economy’. This is, use knowledge as fundamental element in order to generate value and wealth thought its transformation in information.
KC Solutions has had the pleasure of taking part in the second art of the course: innovation and creativity in the economy of knowledge. The organizing committee considered we are an innovative company y we met all the requirements to participate in.
I won’t deny, I always like to be in a stage. I’m love being the center of attention, I’m love being observe and improve more and more my presentations in public.
 But this presentation, specially, its ring me a bell and I dedicate several days to organize it. Firstly, the presentation takes an hour and a half (which is not short) and secondly, the gap age of public is going to be 22 years old.
The presentation, I’d like to think it, it was a success. Pupils asked about keratoconus and about the business model. They asked me about project managers, about medical industry and networks. The asked me about the speaking, in the middle and at the end. I felt like a professor, when the pupils wait in his seminar to ask him….and I liked it…so much…that I would to repeat it.
But without doubts, the most incredible of the afternoon was their faces. Their eyes shines (they didn’t know it), their looks aroused concern and wishes for changing things. And see that faces and their smiles (even laughs) hadn’t price.
Most of them don’t work in medicine, ophthalmology, neither keratoconus…but they are the future, and our work is to motivate and transmit our passion and obsession to do the things well for our projects comes to fruition and could enjoy everybody.
Like this must be KC Solutions. Teaching and transmission of knowledge to the others are and will be compulsory. We always be ready to give the best of ourselves to help who need it  to awaken the ideas of the future entrepreneurs  and innovators, like, in the conference of forum, I could see them  in the conference room ……they still don’t know it ;)

Forward with all your ideas,
You already know where we are.


KC Solutions